Efficacy Evaluation Study
OMENA
Omena Movement is a youth-led non-profit organization founded by Francesca Raoelison in Madagascar in 2019, contributing to raise awareness for emotional abuse for younger generations, as well as foster healthy relationships and prevent abuse and violence in Madagascar. Throughout the years, Omena educators have hosted training sessions in high school and college campuses in Madagascar reaching more than 1,000 at-risk students. In addition, they have also sent out over 200 promising young ambassadors across 13 different countries to raise awareness and create a global community dedicated to mental health for youth.
Aim of the study:
Two Perspectives
In order to know how Omena Movement’s performance in preventing emotional abuse is and provide suggestions for its future development, this project conducted 2 studies from social media and educators’ dimension.
As a result, actionable recommendations was provided for improvement on teaching method and social media strategy.
Social Media Analysis
Aim:
Investigate the impact of self-disclosure content in emotional abuse-related YouTube videos on civic engagement
Method:
50 emotional abuse survivors-related videos from YouTube were randomly selected for content analysis and engagement metrics comparison.
Key Findings:
Support
Words like “love”, “thank”, and “strong” show the general supportive theme.
Words like “sharing”, “father”, “husband”, and “mom” show that people are actively sharing their own stories.
Share
Marriage, Religion, and Family are the most salient topics being discussed.
Salient Topics
Videos without Self-Disclosure
people tend to exchange objective facts and suggestions.
VS
people tend to share their own stories and be supportive.
Videos with Self-Disclosure
YouTube videos with self-disclosure content have higher engagement.
Four types of teaching methods are used in the Omena Movement.
Educators least used sharing personal stories in class or awareness sessions, while the other three methods were used with similar frequency.
Participants’ engagement increases
when educators share more personal stories.
Aim:
Identify what teaching methods are mainly used in the Omena Movement (in class and in awareness sessions), and how these methods influence participants' learning outcomes.
Method:
Three interviews with Omena educators were conducted and analyzed after manually coded with a prototype codebook.
A survey of 45 Omena educators was conducted to analyze whether and how specific teaching methods impact participants’ learning in the Omena Movement.
Educator Analysis
Key Findings
There is no evidence* that other teaching methods will affect participant’s engagement in class.
Other Teaching Methods
The more frequent educators share their personal stories, the more engagement of in-class or awareness sessions the participants will have.
Self-Desclosure
Recommandations
Offer a “Take it from me” Experience: Omena can inspire members to add more personal content in their videos, utilizing vulnerability and intimacy through first-person pronouns and expressing firsthand experiences or emotions.
Encourage Supportive Discussions: If Omena plans to use computational sentiment analysis, it should prioritize fostering welcoming and supportive discussions over regulating sensitive or taboo comments.
Create an atmosphere of trust and respect: In the classroom or any educational setting, it is crucial to tailor age-appropriate language and content strategies.
Share more personal stories: By utilizing relevant personal stories or examples, educators can effectively illustrate the concepts they wish to express or teach.
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